Once we’ve established our visual language, finding a fitting scene is key in communicating the particular values of the car in question. That’s why we invest a lot of time into not just researching locations, but also scouting them out in person to try out various angles, compositions and lighting solutions to find the best approach that would result in the most stunning and impactful images.

Finally, it’s time to sift through all images and separate the mediocre from the exceptional. Only the best takes make the cut, and even those photos often need some retouching of imperfections or some small final adjustments to bring out the full visual potential of the car. Likewise, It’s crucial to develop a distinct look that will unify the collection into a proper, unique album with its own authentic, eye-catching style that really brings it all to life and makes it stand out in the crowd.